8.20.2010

Tissot, extraordinary creativity, from the traditional

Tissot (Tissot) 1853 was born in the cradle of Swiss watch-making industry. With the tradition of innovation and experience 150 years after Tissot (Tissot) name has been around the world more than 150 countries on five continents, to become immortal altar watch in the Swiss watch brands, and repeated by the international accolades and awards.


150 years of excellent history of Switzerland, Tissot watch, since 1853 been committed since the perfect precision watch manufacturing, the moment (Le Locle) of the plant which produced the watch, tailor imagination, excellent quality and the wonderful famous for watchmaking technology. Since the launch of epoch-making for centuries more people watch relish, such as the 1904 Queen's officer for the system of the Russian "tsar watch", in 1953 only to launch the world's first automatic world time watch Navigator, 1971 launched the world's first only plastic watch IDEA 2001,1985 launched the world's first manufactured stone only Rock Watch, 1988 launched the world's first only made of wood Wood Watch, 2002 launched the world's first touch sensor watches T-Touch, and in 2005 launched both the world's first sensor touch only 150 countries in the world time watch - Navigator 3000, indicates the Tissot innovation continuously and stand the reasons for the top world brands.

1853, Tissot was born in force Locke, one in the Jura and the French border and the border, only the Swiss town of 8,500 residents.

As the brand creator, Charles-Félicien's son, Charles-Emile Tissot has been from the beginning planned to expand the brand outside the Swiss borders. This spirit of daring to Dawn, is still the cornerstone of the brand growing.

Therefore, in 1858, Charles-Emile watch the sample to leave power with Locke, came under the rule of tsarist Russia. Tissot watch has a large population into the market, welcomed by the Russian nobility. Army Form 1904 for the Tsarist Russian officials of the Royal guards specially designed watches, the back of the Order of the Star of the decoration is still being copied into treasures. Charles-Emile spent almost two decades, from St. Petersburg to Okhotsk coast, across the vast Russian empire.

Although Russia is the Tissot then the largest foreign market, but Charles-Emile's vision is far more than that, he also noted that the United States and Latin America. As early as 1848, he first visited there, but until 1866, he truly began with the United States and Latin America, the company's business activities. 1893 Chicago World's Fair, Charles-Emile became a member of the Swiss assessment.

With the expansion in Europe, Tissot, they receive a certain number of medals, such as the World Exposition in Paris (1878 silver and 1889 gold), in Anvers (1890 Year Gold) and Geneva (1896 gold), etc.; 1900 Fair in Paris, the famous actress Sarah Bernhardt as wearing a Tissot watch, so many world-renowned Tissot who have joined the ranks of owners, including the 1947 South American singer Carmen Miranda, and in 1960 the royal family of Monaco Locke also visited the factory tour in force, and was donated to Tissot.

Tissot, extraordinary creativity, from the traditional.

Tissot 1983, joined the Swatch Group, the world's Hayek's opinion, the Tissot 150-year history of innovation and the Dawn of the spirit of the brand image is entirely consistent with the Group. From a small town in the Jurassic, and now marketing to the 150 countries on five continents, and a representative of Swiss quality and precision of the brand, Tissot is itself a legend, it tells the world the brand constantly growing the new design, new technology achievements, so the customer is always full of surprises. As the company's purpose: the extraordinary creativity, from the traditional.

Tissot combines 150 years of innovation and Swiss watchmaking tradition, is the leader in the Swiss watch industry. Its goal is to provide to the public gold silver watch. As bicycles, motorcycles, fencing and ice hockey World Championship designated timer, Tissot emphasized for performance, precision and extreme sports challenges of self-worth. In addition, Tissot also invited the English Premier League club Liverpool and soul of the national team Michael Owen (Michael Owen) as an international ambassador. Was elected in 2001 European Footballer of wearing his watch, of course, accurate and reliable timepieces.

Since 1983, the Swiss Tissot watches join the world's largest manufacturers and distributors of SWATCH Group, to become a member, established the Swiss-based power Locke (Le Locle) and more than 150 countries worldwide with retail outlets. Swatch Group Hayek's opinion, the Tissot 150 years of history, innovation and brand image is entirely consistent with the Group. From a small town in the Swiss Jura, and now as a representative of the Swiss watch brand product quality and design one, Tissot is itself a legend, it tells a brand to the world growing and innovative stories. Let the customer is always full of surprises. As the company's purpose: the extraordinary creativity, from the traditional.

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