Swiss avant-garde style represent Tag Heuer

As a "clockwork" of many high-end Swiss watches in the crowd, with 144 years of history TAG Heuer (TAG Heuer) uphold the original idea, R & D Precision Manufacturing precise, reliable and beautiful watches, known as "since 1860, Swiss avant-garde style represent. "

Watch century pioneer

TAG Heuer's founder - Edward Hoya (Edouard Heuer) in 1860 in western Switzerland Jura town Shengyi Mai (St Imier) started his own small watchmaking workshops, thus, in the international high-end watches as well as important international sports TAG Heuer was born. Edward Heuer created a lover of sports and the accuracy of the timer. Various athletic programs for the precise timing of the need to give the TAG Heuer endless inspiration for the design and technology; the nature of competitive sports - "to challenge themselves and succeed, excellent quality" of the spirit became even more TAG Heuer brand spirit. The plant from its founder Edward Hoya and then the hearts of only one conviction that the time measurement into a new level. The establishment of factories from the watch since TAG Heuer watch industry has been a pioneer. Both watch technology, material selection and design style, TAG Heuer has created a model for a series of exclusive watches.

TAG Heuer Fernando Alonso endorsement

Innovation and invention

In the past, 144 years, TAG Heuer, "to challenge themselves and succeed, excellent quality" of the spirit of creating a lot of "world first" has been fully reflected:

In 1882, TAG Heuer stopwatch for the first one patented machine, since then, TAG Heuer sports watch has been the leading technology authority and the representatives;
In 1887, TAG Heuer invented the "gear vibration" technology is still being most of the watch manufacturers to use the machine time watch;
In 1916, Heuer invented the first accurate to 1% of the second stopwatch, opened the tab page in the history of proud and be followed by Antwerp, Paris and Amsterdam third Olympic Games special time watch;
In 1930, TAG Heuer has developed the world's first self-winding chronograph function;
In 1933, TAG Heuer released the world's first device in the car dashboard chronograph Autavia, so riders can easily read the race time;
In 1972, TAG Heuer also invented the world's first time diving square code watch Monaco;
In 1975, TAG Heuer announced the world's first quartz watch watch ... ...
These are only made by Hoya part of many patents, and it is these general industry-leading proprietary technology, established a TAG Heuer watch industry in Switzerland and the world's distinguished position in the important.

Louis Koo endorsement TAG Heuer

The design must not drift

Heuer fully demonstrate excellent precision timing functionality, founder of Edward Heuer watches, I also believe that design philosophy - he believes that a watch should not have unnecessary details - should be given Heuer can one distinguish a style, which will be aesthetics, technology and features the perfect blend of watch design. TAG Heuer has been practicing the "technology determines function, function of excitation inspired" design philosophy, introduced almost every style into the history of classic watches. First published in 1930, the MONZA, with its unique cushion-shaped case modeling, together with the genuine crocodile leather strap, TAG Heuer became the most representative of the classic style. In the recently released replica MONZA Calibre 36, not only in shape follows the classic 30s design, is equipped with a balance wheel frequency of 36,000 per hour, transfer the mechanical movement, can accurately measure 1 / 10 seconds. In 1964 came the CAR-RERA's name from the history of the most dangerous race track in Mexico Carrera Panamerica Mexico, its design, with particular emphasis on the accuracy and clarity, which is reflected in its buttons and oversized crown on time, and its streamlined shape is considered the classic TAG Heuer one of the symbols. TAG Heuer in 1969 published the world's first automatic chronograph square case MONACO, just off the market immediately craze. In 1970, more well-known international film star in the hit film "Le Mans", also wear MONACO watch the election.

Speak for the Chinese diving dream team TAG Heuer

And the movement of deep origin

Innovative technology, continuous improvement of the timing and tough durable materials, these unique qualities have made Hoya has been established since 1860 and many high-level athletic program maintains close ties. Early 50s of last century, TAG Heuer began sponsoring the world-famous race car drivers, in 1971, TAG Heuer began with Ferrari in 1985, the TAG Heuer began sponsoring McLaren Mercedes (McLaren) team; 1992 years, the TAG Heuer F1 start as the world Formula One official timer. In the maritime campaign, since 1970, TAG Heuer for participation in the America's Cup sailing campaigns all vessels equipped with timing devices; in the ski area, since 1989, TAG Heuer is all the United States and Canada and a number of World Cup ski race important in the world skiing in Europe the official timer.


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